The Experience

Want to stand out from other martial arts schools in your area?
What about being the activity of choice for children in your town?

What's the experience a new or existing student receives at your school? Is it great only the first time or is it consistently great every time they visit?

If we look at the restaurant industry, what is the experience you receive from your local café vs a high end restaurant? How does it make you feel?
I often remind the staff at KickFit that as our monthly rates increase, so does our service. We have to raise what we do to meet and exceed our customers’ expectations.

Consider the experience at a low cost gym vs a high end one. 
Low cost has the correct machines which are well maintained. High end, has the equipment plus staff on duty, 1 to 1 PT sessions, fluffy towels and underfloor heating in changing room.
I encourage all of us to look outside the martial arts industry for inspiration on great service and customer experiences.

What are the leading restaurants, shops, hotels and airlines doing? They all rely on continued repeat customers to stay in business.
I know if I raise my customer experience, I can raise my tuition rates and still continue to be successful.
After all in the car market there is room for both Dacia and Rolls Royce. Both are successful car manufacturers, one trades on volume the other is a high end niche player.

As a martial arts instructor for 25 years I've learnt that I would prefer to teach a high end niche group. They attend class more often, have greater longevity and therefore have a higher lifetime student value.

Here’s Ten Experiences to Consider at your school. Review each process by yourself or with your team

1. Website enquiry form
2. Info phone call
3. Confirm call
4. Arriving at your school and first class
5. Quality of equipment used
6. Cleanliness of venue
7. Atmosphere and smell of venue
8. Quality of signs
9. Instructor appearance and voice tonality
10. Trial programme info

Want to stand out from other martial arts schools in your area?
What about being the activity of choice for children in your town?

What's the experience a new or existing student receives at your school? Is it great only the first time or is it consistently great every time they visit?

If we look at the restaurant industry, what is the experience you receive from your local café vs a high end restaurant? How does it make you feel?
I often remind the staff at KickFit that as our monthly rates increase, so does our service. We have to raise what we do to meet and exceed our customers’ expectations.

Consider the experience at a low cost gym vs a high end one. 
Low cost has the correct machines which are well maintained. High end, has the equipment plus staff on duty, 1 to 1 PT sessions, fluffy towels and underfloor heating in changing room.
I encourage all of us to look outside the martial arts industry for inspiration on great service and customer experiences.

What are the leading restaurants, shops, hotels and airlines doing? They all rely on continued repeat customers to stay in business.
I know if I raise my customer experience, I can raise my tuition rates and still continue to be successful.
After all in the car market there is room for both Dacia and Rolls Royce. Both are successful car manufacturers, one trades on volume the other is a high end niche player.

As a martial arts instructor for 25 years I've learnt that I would prefer to teach a high end niche group. They attend class more often, have greater longevity and therefore have a higher lifetime student value.

Here’s Ten Experiences to Consider at your school. Review each process by yourself or with your team

1. Website enquiry form
2. Info phone call
3. Confirm call
4. Arriving at your school and first class
5. Quality of equipment used
6. Cleanliness of venue
7. Atmosphere and smell of venue
8. Quality of signs
9. Instructor appearance and voice tonality
10. Trial programme info